The Plymouth Valiant was actually a successful model during its production run from 1960 to 1976. This came down to its high-quality engineering despite its lack of style. Plymouth created the Valiant as an entry-level compact vehicle that was soon known for reliability and longevity. Even so, the earlier Valiant models were criticized for their bland and underwhelming styling.
Don’t let its age fool you into thinking this is just another classic car! While we might no longer recognize the styling missteps that critics did at the time, throughout its production history the Valiant was considered a homely competitor to other, better-looking cars. In the 1960s and 1970s, the Valiant was actually one of the best-selling vehicles from Chrysler proving that you can still sell an unattractive car so long as it has top-notch engineering.